Our Story

STITCHD began with a simple idea between cousins — why should quality crochet yarn be hard to find in Pakistan?

We started small, driven by a shared love for the craft and a bigger vision: to become Pakistan's biggest crochet brand, and to bring imported, high-quality yarn to creators across the country.

Every ball of yarn we sell is chosen with one goal in mind — to give Pakistani makers the same quality the rest of the world crochets with. Because when creators have better materials, they make better work — and that's how an entire craft grows.

That's what STITCHD is really about: strengthening the crochet community in Pakistan, one stitch at a time. And one day, we hope to be known not just as Pakistan's biggest crochet brand — but the world's.